100th launch of Ariane 5: The #withariane campaign in full swing

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Suite

A wide-ranging campaign on social media, a dedicated website, and an unprecedented street marketing operation with German astronaut Matthias Maurer
More than 260,000 people visited the withariane.com website and over 7,000 downloaded and installed the Snapchat Lens
You could win a trip to the Guiana Space Center, Europe’s Spaceport in Kourou, French Guiana

On September 25, Ariane 5 will lift off for the 100th time from the European Spaceport in Kourou, French Guiana, on the equator in South America. To celebrate this event, ArianeGroup, ESA, CNES, and Arianespace set up a campaign to make the European Ariane 5 launcher a part of people’s daily lives. With a street-marketing operation, a short film with German astronaut Matthias Maurer, a dedicated website, a competition using a Snapchat Lens*, and several hundred selfie mashups, the #withariane campaign interacts with people across Europe and pays tribute to the launcher which is the hallmark of Europe in space.

*an augmented reality Snapchat filter

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Since early September, Paris has been the scene of a vast street-marketing operation with thousands of posters put up around the city. By scanning the QR code on the posters using the Snapchat app, members of the public can download an Ariane Lens created by the agency SweetPunk. They can then “launch” Ariane 5 from any location they choose, and lots of their videos simulating lift-off have already been posted on social networks.

More than 7,000 people have to date downloaded the lens and are taking part in the activity.

Enthusiasts can also share a selfie on Twitter, and SweetPunk will superimpose the Ariane 5 launcher on it.

All photos, videos, and GIFs published on Twitter with the hashtag #withariane go into a competition organized as part of the campaign. At the end of the competition period, a jury will choose the winner of a three-day trip to the European Space Center at Kourou.

Website

www.withariane.com

Campaign publicity film